As I critique ads, ideas, videos, promotions, etc. on my blog, I obviously am subjective when making my judgments. But I have seen how much easier it is to be negative than to be complimentary. Possibly because there is just more mediocre stuff out there than good stuff. Perhaps because it is more interesting to discuss typos than compliment perfect grammar. Or maybe it is just human—or at least my personal—nature.
I thought I would atone for possibly too many faultfinding opinions and talk about some good ideas I have recently liked. As usual, I will omit major TV campaigns; there are plenty of blogs devoted to critiquing the big budget stuff. Me, I like clever wherever I find it, the smaller the budget the better.
Bosh is running a series of ads for their home appliances. I really liked the headline for their dishwasher, which they claim is the quietest in the U.S.
So quiet, it keeps the competition up at night.
JetBlue used this headline to reinforce its claim to have the most legroom in coach:
SOMEONE HAS TO STAND UP FOR TALL PEOPLE.
Then there was the phone booth ad for Larry David’s TV show, Curb Your Enthusiasm. Just five perfect words:
So wrong, yet so funny.
(Full disclosure. Though I have never met Mr. David, at the same time my ad agency was working with New York’s Stage deli, he did a bit on his show where he was unhappy with the sandwich that had been named after him at some fictitious delicatessen. Seeing a fun opportunity, I contacted “his people” to see if he would like a sandwich named for him at the Stage Deli, which is known for celebrity-named sandwiches. Eventually it happened, but the best part was the note he sent for anyone who ordered his eponymous sandwich to see: “I recommend the Larry David to anyone who has no regard for their health or well-being.”)
Finally, here is the radio spot that Alec Baldwin voiced for classical radio station WQXR’s fundraiser. Hey, it got me to donate!