It could be that he has seen the headline in the AOL ad featuring his photo. The caption under his picture says, “Alec Baldwin Actor/AOL original” and he is giggling while trying to figure out what the heck an “AOL original” is.
Or perhaps he has glanced at the text in the ad, which says, “In commemoration of our 25th year we have partnered with American artist Chuck Close to celebrate AOL originals and loyal users.”
That should be enough to keep him guffawing for quite a while. The “testimonial” is basically saying that AOL is saluting him for no other reason than that he is an AOL user, loyal or otherwise.
To add further irony to it all, not too long ago he was fighting with AOL. In his column of April 13, 2009, in the Huffington Post, he really vents. Here’s one sample, “The AOL home page, like a filthy dinner plate, just begging to be scraped and washed, another click away.”
So I guess the reason Mr. Baldwin is laughing is because he can’t believe they are paying him without requiring him to say anything, do anything, or endorse anything. He is truly laughing all the way to the bank.
Testimonials can be fine, but it certainly helps if there is a real connection between the person and the product. At the minimum.Get the idea?