There is a saying that there are no dull subjects, only dull writers. And I have done several blogs over the past year or so about the importance of passion when creating your marketing. (Here is the link to the post about audacity.)
Basically, if you don’t care, why should I? I’ve got a lot on my mind, mostly dealing with my problems. I certainly don’t care about your stuff even if it can help me solve a crisis…unless I hear about it. And with 5,000 or so messages a day fighting for my attention, a me-too, bland, halfhearted attempt to get my attention probably won’t work.
So even if your products are three-inch nails, or flat-edge toothpicks, get enthusiastic and find something interesting to say. And say it in an exciting, unexpected way. After all, what is intrinsically exciting about sneakers? Or minutes on a cell phone plan? Or chicken cutlets? Yet I bet you can think of a particular product in those categories that has managed to create a story that has captured your attention.
As usual, someone has said all this better than I. James A. Baldwin, the writer, who proclaimed, “Fires can’t be made with dead embers, nor can enthusiasm be stirred by spiritless men.”
Wake me up.
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