ONE CONCEPT. FIVE GOOD IDEAS.

I am not certain why selling snacks in smaller, individual packages and then charging more for the convenience works, but it seems to. I am thinking particularly of the rash of 100-calorie serving size products available, from Nabisco’s 100-calorie pack of Mister Salty milk chocolate covered pretzels to Pepperidge Farms 100 calorie pouch of chocolate chunk dark chocolate cookies. Indeed a good idea, though I would personally hesitate to pay a premium for basically allowing a company to subdivide their products for me, when I could easily do it myself.

Others must share that reluctance, which brings about good idea number two: Ziploc has come out with snack-sized plastic storage bags, and is labeling them “Perfect for 100 calorie snacks.”

Good idea number three is the food examples and nutritional information they provide for snacks you may want to pack. Some choices they suggest are 28 grapes, 17 dry roasted peanuts, ¾ oz. Cheddar cheese and 25 jellybeans. (They call them 100-calorie snacks; I call it spillage.)

Related good idea number four? It comes from Honey Nut Cheerios, which packs a small insert into the Ziploc package, and gives “heart healthy” reasons to pack them, along with the amount to put in the bag.

Finally, good idea number five. The Cheerios insert includes a dollar off coupon, to really promote a purchase.

What’s going on currently that you can opt in on and market? I don’t just mean putting orange and black jellybeans into a small sack for Halloween. Think outside the bag. Any trend you have noticed that you could cash in on?

Free eyeglass loops because you read that people are taking off their glasses more often due to eyestrain from computer fatigue? Special sale on plastic paint containers, because the tendency is for more and more people to paint rooms themselves, and have no idea how to protect and store left over paint?

Think about it.

Comments

[Team The Rise To The Top]

I love the idea of packaging a coupon with the product, if your customer loves the product then the coupon ensures that they will purchase the product again!

[Jay H. Heyman]

Agreed. And of course, even if they do not yet love your product, a coupon gives them an incentive to try it.
Jay