I know that all the marketing blogs are doing Super Bowl commercial critiques. But at a cost of $100,000.00 a second, somehow I don’t think you are about to make that kind of media buy. So let me continue to stick to things that I think may be more pertinent to you than a three million dollar spot (plus production and residuals, of course).
Like this ad that Barneys New York ran last Sunday. It is for a molded ceramic crocodile head skeleton. Its price is $660, and it is a limited edition of 30. It may indeed be a collectible (the artist is Gilles Caffier). But what in the world are they trying to say? The heck with the recession, Barneys will always be Barneys? Hurry in, there are only 30 pieces available?
Of all the items they could have featured, this one seems the most peculiar. And that may be exactly why they selected it.
But while outrageous certainly trumps invisible, weird doesn’t do much for anyone.