As you may know, I am a member of BNI International. It is the world's largest business network organization, and basically you go to meetings once a week, and give (and get) referrals for your business. There is more to it than that, such as meeting professionals who can help your clients, seeing first hand how other people run their business, and usually some pretty good coffee.
This week my book is featured on their website, and they say some very nice things about it. Check it out, because I do not know how long the review will be there. (I can easily visualize an endless loop, where you click to get to BNI, find the URL listed there with a link back to my blog, then from here click back on the link to BNI, then...)
The only problem I must admit I have, is not when they talk about giving referrals, or saying it's like publicity for your business. But when they talk about how it is like free, word of mouth advertising, the ad agency owner in me starts to cringe. But since I have gotten some good leads and clients from BNI, I soon get over it. And there is that good coffee.
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