There was an article in today's New York Times discussing the new smaller version of the Flip camcorder. Jonathan Kaplan, Pure Digital's chief executive, was quoted as saying "We resist 'feature creep' like no other company in the world today. When our products get more complicated, they get less easy and less fun."
And in the Today in Business section came the news that with gas near $4 a gallon, more people are deciding that big vehicles are not worth the cost. Which is why they also reported that General Motors announced stepped up plans for smaller cars and engines.
So if the trend in many categories seems to be that "Less is More," how does that affect you? it is not just time to consider downsizing your products. Maybe you should consider briefer, shorter, crisper communications. In your brochures, user manuals, ads. But remember, there is one place where "More is More." Your customer service. Slim that down at your own risk.
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