There was an article by Nick Bunkley in the New York Times yesterday regarding this week's New York International Auto Show. Seems that Ford intentionally crashed and put on display a 2008 Taurus, to show how well it can withstand a crash.
Art Spinella, from the automotive consulting company CNW Marketing Research, had this to say about the impact (no pun intended) of a display of a damaged car: "You have to break through the clutter and you have to get people to somehow come and look at what you're offering."
"You have to break through the clutter and you have to get people to somehow come and look at what you're offering."
Are your marketing ideas doing that?
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