Found this in a link in Gene Marks’ always (yes, always) informative and interesting column.
I always thought that, in its simplest structure, right brained was the creative side, and left brained was the logical part.
Now that we know that most of us are a combination of the two. At least that’s what it says in this article by Belle Beth Cooper. And with a headline that promises to tell us “How To Train Your Creative Brain,” who would not be lured into reading her piece?
The first thing she does after tearing down the right brain, left brain theory, is to tell us how to produce new ideas. Quoting from A Technique for Producing Ideas, by James Webb Young, she points out his theory that “the production of ideas is just as definite a process as the production of Fords.”
More specifically, Mr. Young declares:
- An idea is nothing more or less than a new combination of old elements.
- The capacity to bring old elements into new combinations depends largely on the ability to see relationships.
There is a lot more in the article. If you have anything to do with creating ideas, you simply have to read it, or buy the book she quotes from. It’s less than seven dollars, has a forward by Bill Bernbach, and, as usual, I make not a penny on this recommendation. But, ‘tis the season.
And his final reassuring insight regarding the famous ”Eureka” moment we have all experienced.
“It will come to you when you are least expecting it—while shaving, or bathing, or most often when you are half awake in the morning. It may waken you in the middle of the night.”
(And yes, this post does indeed seem a little disjointed. But I do not know which brain side to blame.)
Anyway, read the article, buy the book, and learn how to produce new ideas.
Got the idea?