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When I spotted this headline, I thought I’d try one more time to show how devastating one little word can be to your credibility.
“Hey, what’s one little typo? Everyone makes ‘em, most people never notice them. And I always use spell checkers.”
That’s how most people feel when I go on and on about typos. And when I give the usual suspect examples (they’re, their, too, to) I sense as many yawns as at the latest Adam Sandler movie.
The headline above is from an email from a business coach with seemingly very impressive credentials. He is a certified business coach, 25+ years in corporate America.
But it seems to me that the impact of his headline demolishes his credibility on many levels. (I have my own list of reasons it is so off-putting; you can create your own.)
And to add grammatical insult to homonym injury, here is another error, albeit a more common one, in the text: “That’s why I insist on a few complementary meetings first.”
Yes, many make that same mistake and many will not even notice it. But this pattern of errors from someone who wants to guide your business success is different from typos in a pitch from a florist or accountant. Proposing to be a business coach does presuppose some degree of literacy.
And this article from a recent New York Times, “Lack of Oxford Comma Could Cost Maine Company Millions in Overtime Dispute,” shows how costly a grammatical error can turn out to be, even if you have no idea what an Oxford (or serial, or Harvard) comma actually is.
Got the idea?