(Photo credit: Wikipedia)
Though not long ago I would have assumed you are reading this post on your computer, it is more and more likely that you are reading this on your mobile device, be it smartphone or tablet.
So if you think you are creating ads for the suddenly slightly old-fashioned desktops, you are probably creating old-fashioned communications. As this Wall Street Journal article points out, after less than a decade, smartphones and tablets will draw more money from advertisers than newspapers or radio.
“Historically we’ve had these really basic, tiny little banners that were more of a nuisance,” said Angela Steele, CEO of a mobile marketing firm, quoted in the article. Now we have ads that appear in a stream that look like content, or ads that encourage readers to download a game. Still, even though adults spend close to 25% of their time on mobile devices, mobile’s share of the ad market is less than 10%.
How will mobile affect your ideas, how they look and where you run them? (And as important, how do you measure your audience?)
Lots of questions, indeed. But if you are not thinking about all this, just dial your rotary phone and call 411.