Today’s guest author is Carol Leifer. Though she is not getting paid, and, for that matter, probably not even aware that I am quoting her, she will be getting a link to her book, my sincere thanks, and a chance to talk to an audience that completely agrees with her. And how often does that happen?
So, with no further ado, her quote, excerpted from this article.
“Being a writer on Seinfeld was all about one thing — the big idea. That was the currency that kept you afloat or got you tossed.
And don’t all businesses run on good ideas? Even if you’re just selling hot dogs, you need to come up with ways to make people want your hot dogs more than the other guy’s hot dogs (like, sell them with papaya juice). Sure, in some workplaces you can get pretty far by clocking in on time, complimenting the boss’s tie and never using more than your allotment of paper clips. But whatever your profession, I bet that sooner or later a good idea will be the thing that gets you noticed.”
Got the idea?