English: A Netflix envelope picture taken by BlueMint. (Photo credit: Wikipedia)
The CEO of Netflix, Reed Hastings, is my new favorite marketing guru. All because of this quote: “We start with the data. But the final call is always gut.”
This came from his appearance at the DLD Conference in Germany, where he called the man in charge of Netflix’s original programming, the man with the “Golden gut.” And to quote the article where I found all this, “It’s an interesting lesson in an age that seems to have a growing obsession with the promise of big data to transform both our business and personal lives.”
The point is a simple but important one to me. A group of smart people, each analyzing the same data, will probably come up with conclusions that are fairly similar. And while each group is busy patting itself on the back, there will be the outlier who says, yes, but what about...?
That’s the person who says, it makes logical sense, but there’s something missing. Or, it seems right, but my tummy says something is wrong.
Your gut, your intuition, your creative judgment. All this is as important as all the data, numbers and research in the world. So don’t be afraid to ask the dumb question, or be too embarrassed to say something doesn’t add up.
Big data may give you an answer. Your gut gives you the idea.