(Photo credit: Wikipedia)
When the Dollar Shave Club first arrived in 2012, the video introducing it went viral, with over 1 million views in the first four days. It starred the company’s CEO Michael Dubin, a former digital marketing biggie at Sports Illustrated.
Now they’ve introduced four new spots, each co-written by Dubin. And though I am indeed a Shave Club Member in good standing, these spots are nowhere in the same class as the introductory commercial. The situations and the humor is forced, and while Dubin says they are rooted in truth, they are just rooted in being coarse, obvious and grating.
Humor of course, is highly subjective, as is, I guess, the quality of the blades and the closeness of the shave. And though I have no complaints about the product—which is more important than the packaging or the commercials—I wish the spots were better.
Take a look at one below, and if you think a shopper being tasered for no real reason is funny, then you probably would have enjoyed all the bad puns about close calls, smooth efforts and don’t be in a lather that I refused to use.