(Photo credit: Wikipedia)
I don’t know if first class and business class passengers get different flight safety instructions than those of us in coach. But it could be an interesting perk. If they have to sit through the identical boring information as everyone else, then what’s the benefit of flying in front?
Of course, having a complimentary beverage in your hand while pretending to listen is an excellent advantage by itself. But just as I am certain they see their movies in 3D, I am sure they are forced to hear the same old seat belt, emergency exit, blah blah blah.
Well, all of us can now rejoice. Many airlines are currently actually having fun with these announcements, while making certain that all necessary safety information is communicated. As the New York Times says, quoting Henry Harteveldt, a travel analyst, “Airlines recognize that safety videos are beyond boring.” But “If they’re fun, more people will pay attention to important information.”
Delta, Virgin America and Air New Zealand, for example, are using the announcements as an opportunity to bring a little excitement to their brands. Below is a safety video from Air New Zealand, featuring Sports Illustrated swimsuit models. Is it effective or is it just borrowed interest? Don’t rush to a decision. Watch it a few times, as I did, before deciding.
And then put this quote from Mike Tod, Chief Marketing Director, on a sign in your office: Air New Zealand is a small airline at the bottom of the world. We have to do things differently.”
Got the idea?