Ant-man is a Marvel comic hero, with the ability to decrease in size while increasing in strength.
And whether you are a superhero fan or not, this certainly seems bizarre enough, as you can see from the trailer for the movie below.
For the purposes of my blog, it is not the strange concept I am concerned with. Heck, we’ve had blockbusters lately featuring talking raccoons and talking trees. But I did get a kick out of the marketing for the movie. As I saw in a piece at designtaxi, a teaser campaign in Australia uses tiny billboards to promote the movie. What a good/big idea.
Is there anything you can do with your product’s name, or size, or color, or packaging that will lead you to a distinctive take on what otherwise would be a stale media buy? (And not to directly steal, but if they ever release the classic film, Giant, boy is there an opportunity. And do people still say, “boy.”?)
Got the idea?